Who we are

Our team combines the expertise, experience and passion of four members dedicated to addressing our nation’s literacy crisis. We aim to get reading research best practices into the homes, libraries and classrooms of emerging readers and make a positive practical difference for those who struggle to learn to read.

	Dr. Mark Seidenberg is a professor emeritus of Psychology at the University of Wisconsin — Madison. Previously he was Vilas Research Professor and Donald O.Hebb Professor of Psychology there and a Senior Scientist at Haskins Laboratories. Dr. Seidenberg is a specialist in psycholinguistics, focusing on the cognitive and neurological basis of language and reading. As a researcher, educator and author he is a recognized world expert on the science of reading. A deeper dive on Mark’s research and scholarship may be found here.
	Dr. Molly Farry-Thorn is a PhD expert in how children acquire the knowledge that is critical for learning to read. While at the Washington University she focused on how children acquired knowledge which is critical to learning to read. Her post doctoral work with Dr. Seidenberg in part, shared findings on reading instruction with the public via a popular vlog series. She brings experience as a classroom teacher and parent of preschool aged children to our team. Molly gets to see the impact of research findings as her kids develop language skills and learn to read.
	Nancy Zellmer is a software company co-founder. A graduate of Virginia Tech, Nancy is often tasked with video creation. She has practical project management skills and contributes experience as a PTO President, parent, fund raiser and school volunteer.
	Jim Zellmer is a long time educational advocate. He met Dr. Seidenberg decades ago when they shared recommendations with State of Wisconsin legislators on how to improve reading outcomes. A technology expert and software company co-founder, Jim is a proud University of Wisconsin-Madison graduate.